Bob Brooks

http://www.guardian.co.uk/culture/2012/oct/03/bob-brooks-advertising

The article I have chosen is related to the media industry, and is  about the advertising work, a really
important thing in the press business. The article is dedicated to Bob Brooks, an American film director who died last week, and the author names him as the man who reinvented the advertising in TV, at least in England.

Sam Delaney, the author of this article, talks about how he met Brooks the last year in Monaco, and how important this man was in the english TV. Brooks created some commercials that were very succesful in the 70´s and 80´s, like an advert for Yellow Pages or another called Smash. His commercials, says the author, were always funny and warm, and that was the key of his success.


The author also explains the particular  fame that the director had. Brooks was always aggresive in the studio sets, always screaming or being angry. Delany says that the sense of professionalism he had was the reason of his constant angryness. When Brooks came to England, the adverts weren't looked so seriously, so the workers in the sets didn't realized their task so serious.

Also, the author says that Brooks wasn't able to expand his success in making films. His only attempt was a movie called Tatto, released in 1981, wich was a sort of failure, because Brooks didn't had the diplomacy to deal with the big filming studios, says Delany.

So, that´s it. greetings (: